Strategic Core Campbell Macpherson2023-03-06T11:12:09+00:00 Share This Story, Choose Your Platform! FacebookXRedditLinkedInTumblrPinterestVkEmail About the Author: Campbell Macpherson Campbell Macpherson: international business advisor, change expert, keynote speaker and author of 'The Change Catalyst: secrets to successful and sustainable change' (Wiley 2017) - the 2018 Business Book of the Year.