About Change & Strategy International

We enable leaders to align their people to a clear strategy and lead the delivery of sustainable change.

About Change & Strategy International

We enable leaders to align their people to a clear strategy and improve the way their organisations work.

Based in Cheltenham, UK, Change & Strategy International Ltd is owned by Campbell Macpherson who has been enabling organisations to successfully instigate change for more than 25 years across the UK, Europe, US, Australia, Asia and the Middle East.

Campbell is an international business adviser, NED, keynote speaker, executive coach, workshop facilitator, author and Change Catalyst.

He is an Executive Fellow at Henley Business School.

He has a wealth of experience across a variety of industries with particular emphasis on financial services – from Sovereign Wealth Funds and Institutional Investors to life insurance, general insurance, wealth management, advisor networks, investment platforms, outsourcing and fintech.

When and if required, Campbell is also able to draw from a select cadre of subject matter experts to supplement his own experience. Each one has unique expertise and approach. Specialists with unique experiences in executive education, leadership, leadership team development, organisation design and change management – to bring a different perspective and provide the optimum solution for your business.

Download a PDF of his experience here.

Clients includes: Invesco, A Plan, Endsleigh, iPipeline, Henley Business School, Tag Media, Excursions, James Half, James Hay, Mazars, Bibby Group, IFSWF, Plexus Law, Concentra, Uponor, Insight Investment, U&U Recruitment, Real Estate Results Network, The Police College, IFDS (State Street & DST), International Personal Finance, Friends Life, Aviva, Gocompare, Cofunds, Sesame, Misys, Openwork, Centaur Media, Capital Radio, BBC, Telewest, American Express,  Lazard. …

CAMPBELL’S PREVIOUS EXPERIENCE INCLUDES

  • Senior Adviser to the Abu Dhabi Investment Authority, one of the world’s largest Sovereign Funds.

  • Strategy Director, Zurich Global Life Emerging Markets & Zurich International Life

  • Board Director & HR Director, Sesame (UK’s largest IFA Network)

  • Head of eBusiness, AMP Group UK (Pearl, Henderson Investors, NPI, London Life, Cogent, Virgin Direct)

  • Marketing Director, Virgin Wines

  • Senior Manager, Change, Andersen Consulting

  • Founder of one of Australia’s first multimedia marketing companies.

  • NED of BP Northbound, a family-owned business that doubled in size to $50m t/o before a successful sale.

  • He also flew jets (poorly) in the RAAF.

  • He has a Physics degree from Melbourne University.

  • Campbell is the author of the essential guide to leading change, ‘The Change Catalyst’ (Wiley 2017) – the 2018 Business Book of the Year.

  • His second book, ‘The Power to Change’ (Kogan Page 2020), is about how to embrace personal change. It was shortlisted for the 2021 Business Book Awards.

  • He lives in Cheltenham, UK, and is married with two adult children. He divides his time between the UK, Australia and wherever his clients need him to be.

What we do

How we all react to change

Author of
THE CHANGE CATALYST

2018 Business Book of the Year
2018 Leadership Book of the Year

Author of
THE POWER TO CHANGE 

Embracing personal change
Finalist 2021 Business Book Awards

Author of
YOU: PART TWO 

Thriving in the second half of your life
August 2021

Author of
YOU: PART TWO

Thriving in the second half of your life
August 2021

Author of
THE CHANGE CATALYST

2018 Business Book of the Year
2018 Leadership Book of the Year

Author of
THE POWER TO CHANGE 

Embracing personal change
Finalist 2021 Business Book Awards