About Change & Strategy International

Leadership Development, Leadership Team Development and Business Change Consulting.

We enable leaders to align their people to a clear strategy and lead sustainable change. We provide leadership development, leadership team development, corporate culture consulting and business change consultancy world-wide.

About Change & Strategy International

We enable leaders to align their people to a clear strategy and improve the way their organisations work.

Change : Leadership : Culture : Strategy

Based in Cheltenham, UK, and with clients all over the world, Change & Strategy International Ltd is owned by Campbell Macpherson, an experienced change leadership expert who has been enabling organisations to successfully instigate change for more than 25 years across the UK, Europe, US, Australia, Asia and the Middle East.

Campbell is an international business adviser, NED, keynote speaker, executive coach, workshop facilitator, author and Change Catalyst. He is also an Executive Fellow at Henley Business School.

Change & Strategy International conducts a variety of consulting interventions to enable leaders to lead change, build cultures that embrace change, develop leadership skills across the organisation and create extraordinary leadership teams. Plus, based on Campbell’s third book, ‘You: Part Two (thriving in the second half of your life)’ we also enable companies to empower their invaluable yet oft-forgotten Over 50 employees and forge even closer relationships with their lucrative Over 50 customers – the ones with 3 times as much wealth as everyone else combined.

Visit the ‘Advisory‘ page for more details.

Campbell has a wealth of experience across a variety of industries, especially financial services – from Sovereign Wealth Funds and Institutional Investors to banks, life insurance, pensions, general insurance, wealth management, advisor networks, investment platforms, brokers and fintech.

Campbell is also able to draw from a select cadre of subject matter experts across the world to supplement his own experience. Each one has unique expertise in executive education, leadership, leadership team development, organisation design, Agile and change – to bring a different perspective and provide the optimum solution for your business.

Consulting clients have included: T Rowe Price, Singer Capital Markets, Howden Insurance, Pershing / BNY Mellon, Invesco, A Plan, Endsleigh, Dentex, iPipeline, Henley Business School, Tag Media, Excursions, James Half, James Hay, Mazars, Bibby Group, IFSWF, Plexus Law, Concentra, Uponor, Insight Investment, U&U Recruitment, Real Estate Results Network, The Police College, IFDS (State Street & DST), International Personal Finance, Friends Life, Aviva, Gocompare, Cofunds, Sesame, Misys, Openwork, Centaur Media, Capital Radio, BBC, Telewest, American Express, Lazard. …

Download a PDF of Campbell’s experience here.



  • Senior Adviser to the Abu Dhabi Investment Authority, one of the world’s largest Sovereign Funds.

  • Strategy Director, Zurich Global Life Emerging Markets, Zurich International Life and Openwork

  • Board Director & HR Director, Sesame (UK’s largest IFA Network)

  • Head of eBusiness, AMP Group UK (Pearl, Henderson Investors, NPI, London Life, Cogent, Virgin Direct)

  • Marketing Director, Virgin Wines

  • Senior Manager, Change, Andersen Consulting

  • Founder of one of Australia’s first multimedia companies.

  • NED of BP Northbound, a family-owned business that doubled in size to $50m t/o before a successful sale.


  • Campbell is the author of the essential guide to leading change, ‘The Change Catalyst’ (Wiley 2017) – the 2018 Business Book of the Year.

  • Book 2, ‘The Power to Change’ (Kogan Page 2020), is about embracing personal change. Awarded in 2021 BB Awards.

  • Book 3, ‘You: Part Two – thriving in the second half of your life’ (Hachette 2021) was co-authored by his yogi wife, Jane.

  • Book 4, ‘Transforming Olympus’, a leadership novel of Olympic proportions, will be published in 2025.

  • He also flew jets (poorly) in the RAAF.

  • He has a BSc in Physics from Melbourne University.

  • He lives in Cheltenham, UK, and divides his time between the UK, Australia and wherever his clients need him to be.

What we do

How we all react to change

Author of

2018 Business Book of the Year
Wiley 2017

Author of

Embracing personal change
Kogan Page 2020

Author of

Thriving in the second half

Hachette 2021/2022

Author of

Thriving in the second half of your life
August 2021

Author of

2018 Business Book of the Year
2018 Leadership Book of the Year

Author of

Embracing personal change
Finalist 2021 Business Book Awards