About the author

Adviser – Facilitator – Author – Speaker – Change Catalyst

Campbell Macpherson has been enabling organisations to successfully instigate sustainable change for almost thirty years across the UK, Europe, US, Australia, Asia and the Middle East.

He has a remarkable wealth of experience across a variety of industries and business disciplines.

He is a trusted adviser to CEOs and leadership teams and has been a board member, Strategy Director, HR Director, Marketing Director, eBusiness Head and internal change leader.

Campbell believes passionately in the power of clarity and aligning people to deliver. Your people are the only ones who can deliver your strategy. What drives him is a burning desire to make a positive difference to the way that organisations work and the impact they have on their customers, employees and shareholders.

Campbell’s executive experience includes:

  • Senior Adviser to one of the world’s largest Sovereign Funds, specialising in organisational and strategic change.
  • Strategy Director, Zurich Global Life Emerging Markets & Zurich International Life
  • Board Director & HR Director, Sesame (UK’s largest IFA Network)
  • Head of eBusiness, AMP Group (Pearl, Henderson Investors, NPI, London Life, Cogent, Virgin Direct)
  • Marketing Director, Virgin Wines, Smartlogik and Brightstation
  • Senior Manger, Change, Andersen Consulting

He is an Executive Fellow of Henley Business School. He has also advised dozens of other companies on strategic and organisational change including A Plan, Dentex, Endsleigh, Howden, Openroom Events, The Police College, IFDS (State Street & DST), International Personal Finance, Friends Life, Aviva, Gocompare, iPipeline, James Hay, Cofunds, Sesame, Misys, Openwork, Centaur Media, Capital Radio, BBC, Telewest, American Express and Lazard.

He founded one of Australia’s first multimedia marketing companies and was a director of BP Northbound, a family-owned business that grew to be BP’s largest independent Queensland forecourt.

He started his long list of careers flying jets (poorly) in the RAAF. He has a Physics degree from Melbourne University.

Download a PDF of his experience and services here:

Vist the Press page of this site to view Campbell’s interviews, podcasts and feature articles in the likes of Cheltenham Literary Festival, The Sunday Telegraph, BBC, Sky News, Booktopia, Forbes, CIPD, Fast Company, CEO World, Thrive Global, IOD Director, AMBA Ambition, Management Today, HR Director, City AM, Strategic HR Review, The European, People Management, CIMA’s Financial Management magazine, ACCA’s Accounting & Business, CCR Magazine and others.

Campbell is the author of three books:

The Change Catalyst (Wiley 2017) The 2018 Business Book of the Year

The Power to Change (Kogan Page 2020) : category runner up in the 2021 Business Book Awards

You: Part Two – thriving in the second half of your life. (Hachette 2021) co-authored with his yogi wife, Jane.

He gives keynote speeches worldwide and runs leadership and leading chnage workshops for Henley Business School and clients direct.

Campbell lives in Cheltenham, UK, and is married with two adult children. He divides his time between the UK, Australia and wherever his clients need him to be.

Some career highlights:

A Plan: Assisting CEO of A Plan / Howden UKI with strategic change advice

Police College: Leading change, Embracing change, Leadership, Leadership Teams

ADIA: Enabled transformation of the impact and value that the Evaluation & Follow up Division added to the Investment Committee. NB: The division reviews and comments on every submission and investment proposal that goes before the Investment Committee. Conducted advisory projects for the Investment Committee and IC members on matters of strategy, approach and governance. Led International Peer Reviews for the IC leadership to leading institutional investors.

IFDS: Established two new market-leading businesses for this JV between State Street and DST: IFDS Platform Solutions and IFDS Retirement Solutions. Aligned the new leadership teams and led business development as an ad-hoc executive.

iPipeline: Enabled global CEO to enter the UK market through acquisition and assisted with the development of the newly acquired business.

Cofunds: Worked with CEO, Commercial Director & Exco to clarify strategy and align leadership team, senior management team and organisation to deliver

BP Northbound: Director of this family business from 2011-2015. Assisted MD to replace manager and invest in business – doubling the revenue to $1m per week and tripling EBITDA over 5 years. BP Queensland’s largest independent forecourt. Business successfully sold in 2015.

Zurich Life: Strategy Director for Zurich International Life and Global Life Emerging Markets across ME, Asia, CEE and Latam. Led expansion office and commercial team. Researched CEE and India. Opened offices in Taiwan and Doha. New propositions. Established Business Plan for entry into Indonesia.

Sesame: Led the creation of the UK’s largest IFA Network out of the 5 that Misys had acquired. Then joined board. Transformed HR into an award-winning department. Guided the business through several transformations.

Virgin Wines: Marketing Director and part of founding Exec Team that designed and launched this successful e-tailer

AMP UK: Head of eBusiness across Virgin Direct, NPI, Henderson, Cogent, Pearl, London Life

Andersen Consulting: Senior Manager, Change – creation of AMP global eBusiness department and transformed AMP’s approach to eBusiness across insurance and online banking.

InterMark: Founded Australia’s pioneer multimedia marketing agency

He began his long list of careers flying jets (badly) in the Royal Australian Air Force.