Welcome to the first edition of “Interviews with extraordinary CEOs”: a series of interviews with leaders who are accomplishing something special – with insights that are relevant to all of us.

The philosophy behind this series is that meaningful interactions with peer CEOs are an invaluable way to take your business to the next level.

I will be interviewing leaders of organisations large and small, across many different industries. Each interview will provide you with thought-provoking insights and one or two invaluable nuggets that will be especially pertinent to your business.

Introducing Rupert Woodard of Excursions Ltd

For the inaugural interview, it gives make great pleasure to introduce you to Rupert Woodard, CEO of Excursions Ltd, one of the most accomplished, clear, focused and yet humble leaders with whom I have had the privilege to work.

Excursions has become the leader in its chosen market – primarily through building a culture that would be the envy of any other CEO. Revenue and profit have tripled over the last three years.

What is Excursions’ secret of success?

To quote Rupert:
“It’s all about the customer experience. Our ‘USP’ is that we deliver an experience for each individual customer that they remember for all the right reasons.
And, to put it bluntly, we don’t stuff up!”

Sounds so simple doesn’t it … but how many of us could honestly make this claim for our businesses – let alone our customers?

As you will discover in the interview, a great deal needs to happen behind the scenes to deliver on this incomparable customer promise.

Delivering the customer experience that is so vital to Excursions’ success requires a combination of strategy, processes, systems, culture and, of course, leadership.

In the interview, I ask Rupert about how his business fares on the “6 essential elements of success”.

His answers will intrigue and inspire you.

CLICK HERE to read the interview in full.

I guarantee it will be the best five minutes of your day.